Response Strategies Used during COVID- Abstract 19: Restaurants in Dhaka City

Authors

  • Md. Farhan Faruqi East West University
  • Abid Islam Solayman Eastern Bank Ltd

Keywords:

Online Ordering, Resilience, Cost Reduction, Temporary Laying Off Employee, Delivery Service, Restaurants, Response Strategy

Abstract

COVID-19 jeopardized the survival of the worldwide restaurant business. The purpose of this article is to evaluate the effectiveness of restaurant response strategies to the COVID-19 crisis during more than two months of lockdown in 2020 in Bangladesh. A two-stage approach was used to collect the data. The restaurants were chosen from eight Dhaka City clusters that were selected judgmentally. A standardized questionnaire was utilized to collect data from 221 restaurant owners selected through simple random sampling. The findings show that during COVID-19, all three strategies online reliance, cost reduction, and resilience- influenced restaurant profitability. Restaurants may replicate some of these successful response strategies developed during COVID-19 in the future. To increase profitability, restaurants should develop good relationships with online food delivery companies.

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Published

2023-11-20

How to Cite

Faruqi , M. F. ., & Solayman, A. I. . (2023). Response Strategies Used during COVID- Abstract 19: Restaurants in Dhaka City. EAST WEST JOURNAL OF BUSINESS AND SOCIAL STUDIES, 57–67. Retrieved from https://ojs.rsi-lab.com/index.php/ewjbss/article/view/95

Issue

East West Journal of Business and Social Studies (EWJBSS)

Section

Articles